week 8 EOC: Creative Concept

Since Chocolate Scrumshus’ product would have a verity of mixture of food items. Such as the jerky, nuts, chips, and popcorn enhancing all taste buds. We at, Chocolate Scrumshus, advertising method will begin with producing the Item’s package. Knowing there is verity of color within the mixture I would begin looking into Chocolate Scrumshus’ signature color and design of Chocolate Scrumshus’ product. Knowing the concept of the Chocolate Scrumshus’, covered milkey chocolate and peanuts sprinkles on selective salty products. Chocolate Scrumshus have accomplished this; the company would next follow through with the advertising advancement to the public. Beginning the illustration of the poster will show the product using the signature color and design of the packages.  Using the development teams abilities through Photoshop. The Ad will be completed as, a colorful and inviting treat. 

Final Project: Implementation Evaluation Control

“… implementation, the company turns the plans into actions (Marketing an introduction, Armstong/Kotler,pag:55).” This is Where Chocolate Scrumshus will begin its jump line in fire. The process of the beginning before our line of Chocolate Scrumshus is release. It’s the where the “…marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.(58).” Our mission and our team will ensure of the marketing control is always flexable and in motion. “Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed(pg 55)”. Again, we are dedicated to our devoted team that also believes in the birth of Chocolate Scrumshus and someday see it at the top of the ten best chocolate of the year. By our customers and fan base.

Final Project: Marketing Mix Distribution

At Chocolate Scrumshus, we are devoted to providing our chocolate Srumshus to everyone. Making it a Selective distribution, Where it would allow our company to “.. use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s products (Marketing an introduction, Armstong/Kotler,pg:324).” Our target group are everyone in the world that would enjoy chocolate with salty products. We only want our customers to enjoy a piece of goodness and happiness. We will not be exclusive to only a minimal amount of an audience.  Which is our goal in later years of our company to expand. As for now we will only distribute only in Arizona, Utah, Navada, and New Mexico.  

Final Project: Marketing Mix Price

As mention in Chocolate Scrumshus’ Pitch, we envies our prices to be base of the amount of ounce in the bag. Our addictive Chocolate Scumchus will only content two package size 1.75 oz  and 8 oz.  1.75 oz for vending machines and snack size for the quality price of $1.25; our 8 oz 5.99, these will be sold in stores. We are exciting to launching this new product to be public, sooner than you can say…Chocolate Scrumchs is coming soon.” Companies should be very wary of risking their brands’ perceived quality by resorting to deep and frequent price cuts. Some discounting is unavoidable in a tough economy and consumers have come to expect it.(An Introduction to Marketing, Armstrong/Kotler pg 43). “ Chocolate Scrumshus believes the idea of our product is for everyone to enjoy. Our price will be base on where our products  are located to continue our integrity.  Such as American or in South America, in the future. See as We are only distributing only in the following four states; Arizona, Utah, Navada, and New Mexico.  Our price will so far be around the same range as of the four states. Such as “ Insegmented pricing, the company sells a product or service at two or more prices, even though the difference in prices is not based on differences in costs. (An Introduction to Marketing, Armstrong/Kotler, Page 37)”

Final Project: Marketing Mix Promotion

Here at Chocolate Srumshua we have complete know of Mix Promotion. Even if "in the past, no one person or department was responsible for thinking through the communication roles of the various promotion tools and coordinating the promotion mix(Marketing an introduction, Armstong/Kotler,pg:383)"At chocolate Srumshus devises a great of highly skilled team to help enforce our directions. Chocolate might be everywhere in today market place. Yet we understand how to capture our audience differ from most our compotators and perhaps as other. Companies within the same industry differ greatly in the design of their promotion mixes(383). In this case we, at Chocolate Scrumshus, will design our promise to target very one in any directions. News ads, television, etc…  This is where our “Advertising can reach masses of geographically dispersed buyers at a low cost per exposure, and it enables the seller to repeat a message many times”(383).

Final Project: Marketing Mix Product

Chocolate Srcumchua, to some would be considered another chocolate. Even think it’s just another new item that will soon be forgotten.  However, it’s too soon to judge what the outcome of chocolate Srumchus’s life spands will be. Our promise to our future customers is that we are producing produces that will challenge what chocolate can be a part of something more than just an ordinary chocolate. This is where the experience of Chocolate Srumchus’s will enhance the department store and our customer’s cravings. Chocolate Scrumshus knows that “a company’s product mix has four important dimensions: width, length, depth, and consistency”((Marketing an introduction, Armstong/Kotler, pg 221). Most importantly, it is our customers that is the heart of our product once we flourish. Since we announced we not only would like to be putting our customer’s opinion first, but are aiming towards the communities. The amount of time we will put in our community would not only show we are part of the community but also care for our customers.

Final Project: Target Market Strategy

Knowing that from toddlers to senior citizens love chocolate, its that simple; our target group are about everyone that wants a taste of something different. We are not restricting our clients anything added ingredients such as artifual flavor, health benefits, alcohols,  energy substance, or anything beyond those nature. “Smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits consumers—companies serve specific groups of consumers with offers carefully tailored to their needs. (Marketing an introduction, Armstong/Kotler, pg pg. 192)”  Nevertheless, our target is everyone whom got a trickle in their taste buds. These are the treats between the meals to satisfy our hunger and indulge your cravings.