Week 9 EOC: Three great mission statement

By far, I have read majority of my classmates mission statement for their business mission statement. These are the Three i felt were good. :)


1)"The mission should focus on customers and the customer experience the company seeks to create." Armstrong/KotlerMarketing: An Introduction for Education Management Corporation page 41 The ultimate companion to wine snacks that not only distracts the consumer from its troubles, but gives him or her the uplift he or she needs. Bring uniqueness and fresh feel to the dull and cliché wine and cheese, Cherry Poppers is here to entice you in its comforting arms. 

I found that  Fernando captured the idea of what his company need to fulfill the need and expectation that his consumer may want out of his product.  Not only that but it also make be wonder of his product more with his statement. 

2)"An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" (Armstrong/Kotler, Marketing. pg39)We here at Coco Rum Delights want to raise the bar from you average chocolate bar or even your average sweet cocktail. Our mission as company it to make everyone feel good and have memorable experience in every bite of our Coco Rum Delights. Our customers are women and men over the age of 21 who have an acquired tasted for premium gourmet chocolates. That will not just make sure you have a memorable experience but also take care of you in the morning after all the fun is over. Our clientele is a high end clientele and out Coco Rum Delights start off at $34.00 for a 1.75 oz bar with unlimited amounts of enjoyment in every bite. The petite amount it takes to start your evening will make you want Coco Rum Delights every chance you get. They are exclusively sold at major high end department stores and most Whole Food Stores. We guarantee that the premium rum chocolate we sell meets the highest standards of quality, freshness and seasonality to consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, and knowledge. We maintain a superior level of integrity in interactions with business partners, associates, and even our clientele. We here at Coco Rum Delights want to not only meet our customers’ expectations but also exceed our customers’ expectations in quality, delivery, and cost through continuous improvement and customer interaction. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.”” (Armstrong/Kotler, Marketing. pg 43)


Latoya's mission statement feel complete. i like the fact she gave as much information about the product and the idea of the Delight-ness of the product to the customers. It fully understandable and i enjoy reading her idea of the produce. so far job well done. 


3) My chocolate will provide my consumer with an over all high-end uplifting experience. They will step foot in to a luxurious soft and rich lifestyle. It will take them away from every day life and take them to one in which they have always dreamed of. Made with the best quality products it will leave them wanting more. It is not a simple chocolate bar, and is not for the simple person it is one in which it takes you away to the life of the stars.


lastly, Coral's mission statement was interesting to read, i like her approach.