EOC:Week 10: what are the benefits vs the features

Here at Chocolate Scrumshus we are dedicated to fulfilling the need of our customers. We are not only thinking of the delightment of what the component in titled. Our mix of goodies will not only be just a product to be looked at, but also to surprise our clients taste buds. Giving them a different excitement once they take the first bit of one of our many components of chocolate covered surprises. Designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them (Marketing: An introduction for education management Corpation, Armstrong/Kotler, page 322). Not only would it be only for a hand full of customers that enjoy experience new products and new favors. Our handful of future customers will be aware of the enjoyable new sensation. We know of all the different type of chocolate out there not only for their design, method, and taste. We don’t want to fight against it but to be part of the chocolate community. Letting our customers not to be afraid of Chocolate Scrumshus, but to give it a chance to experience our nuttiness, smoothness, and saltiness with on bit. Chocolate Srumshus, Challenges you and your taste buds!

Week 9 EOC: Three great mission statement

By far, I have read majority of my classmates mission statement for their business mission statement. These are the Three i felt were good. :)


1)"The mission should focus on customers and the customer experience the company seeks to create." Armstrong/KotlerMarketing: An Introduction for Education Management Corporation page 41 The ultimate companion to wine snacks that not only distracts the consumer from its troubles, but gives him or her the uplift he or she needs. Bring uniqueness and fresh feel to the dull and cliché wine and cheese, Cherry Poppers is here to entice you in its comforting arms. 

I found that  Fernando captured the idea of what his company need to fulfill the need and expectation that his consumer may want out of his product.  Not only that but it also make be wonder of his product more with his statement. 

2)"An organization exists to accomplish something, and this purpose should be clearly stated. Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" (Armstrong/Kotler, Marketing. pg39)We here at Coco Rum Delights want to raise the bar from you average chocolate bar or even your average sweet cocktail. Our mission as company it to make everyone feel good and have memorable experience in every bite of our Coco Rum Delights. Our customers are women and men over the age of 21 who have an acquired tasted for premium gourmet chocolates. That will not just make sure you have a memorable experience but also take care of you in the morning after all the fun is over. Our clientele is a high end clientele and out Coco Rum Delights start off at $34.00 for a 1.75 oz bar with unlimited amounts of enjoyment in every bite. The petite amount it takes to start your evening will make you want Coco Rum Delights every chance you get. They are exclusively sold at major high end department stores and most Whole Food Stores. We guarantee that the premium rum chocolate we sell meets the highest standards of quality, freshness and seasonality to consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, and knowledge. We maintain a superior level of integrity in interactions with business partners, associates, and even our clientele. We here at Coco Rum Delights want to not only meet our customers’ expectations but also exceed our customers’ expectations in quality, delivery, and cost through continuous improvement and customer interaction. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.”” (Armstrong/Kotler, Marketing. pg 43)


Latoya's mission statement feel complete. i like the fact she gave as much information about the product and the idea of the Delight-ness of the product to the customers. It fully understandable and i enjoy reading her idea of the produce. so far job well done. 


3) My chocolate will provide my consumer with an over all high-end uplifting experience. They will step foot in to a luxurious soft and rich lifestyle. It will take them away from every day life and take them to one in which they have always dreamed of. Made with the best quality products it will leave them wanting more. It is not a simple chocolate bar, and is not for the simple person it is one in which it takes you away to the life of the stars.


lastly, Coral's mission statement was interesting to read, i like her approach. 

week 8 EOC: Creative Concept

Since Chocolate Scrumshus’ product would have a verity of mixture of food items. Such as the jerky, nuts, chips, and popcorn enhancing all taste buds. We at, Chocolate Scrumshus, advertising method will begin with producing the Item’s package. Knowing there is verity of color within the mixture I would begin looking into Chocolate Scrumshus’ signature color and design of Chocolate Scrumshus’ product. Knowing the concept of the Chocolate Scrumshus’, covered milkey chocolate and peanuts sprinkles on selective salty products. Chocolate Scrumshus have accomplished this; the company would next follow through with the advertising advancement to the public. Beginning the illustration of the poster will show the product using the signature color and design of the packages.  Using the development teams abilities through Photoshop. The Ad will be completed as, a colorful and inviting treat. 

Final Project: Implementation Evaluation Control

“… implementation, the company turns the plans into actions (Marketing an introduction, Armstong/Kotler,pag:55).” This is Where Chocolate Scrumshus will begin its jump line in fire. The process of the beginning before our line of Chocolate Scrumshus is release. It’s the where the “…marketers must practice constant marketing control—evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained.(58).” Our mission and our team will ensure of the marketing control is always flexable and in motion. “Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed(pg 55)”. Again, we are dedicated to our devoted team that also believes in the birth of Chocolate Scrumshus and someday see it at the top of the ten best chocolate of the year. By our customers and fan base.

Final Project: Marketing Mix Distribution

At Chocolate Scrumshus, we are devoted to providing our chocolate Srumshus to everyone. Making it a Selective distribution, Where it would allow our company to “.. use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s products (Marketing an introduction, Armstong/Kotler,pg:324).” Our target group are everyone in the world that would enjoy chocolate with salty products. We only want our customers to enjoy a piece of goodness and happiness. We will not be exclusive to only a minimal amount of an audience.  Which is our goal in later years of our company to expand. As for now we will only distribute only in Arizona, Utah, Navada, and New Mexico.  

Final Project: Marketing Mix Price

As mention in Chocolate Scrumshus’ Pitch, we envies our prices to be base of the amount of ounce in the bag. Our addictive Chocolate Scumchus will only content two package size 1.75 oz  and 8 oz.  1.75 oz for vending machines and snack size for the quality price of $1.25; our 8 oz 5.99, these will be sold in stores. We are exciting to launching this new product to be public, sooner than you can say…Chocolate Scrumchs is coming soon.” Companies should be very wary of risking their brands’ perceived quality by resorting to deep and frequent price cuts. Some discounting is unavoidable in a tough economy and consumers have come to expect it.(An Introduction to Marketing, Armstrong/Kotler pg 43). “ Chocolate Scrumshus believes the idea of our product is for everyone to enjoy. Our price will be base on where our products  are located to continue our integrity.  Such as American or in South America, in the future. See as We are only distributing only in the following four states; Arizona, Utah, Navada, and New Mexico.  Our price will so far be around the same range as of the four states. Such as “ Insegmented pricing, the company sells a product or service at two or more prices, even though the difference in prices is not based on differences in costs. (An Introduction to Marketing, Armstrong/Kotler, Page 37)”

Final Project: Marketing Mix Promotion

Here at Chocolate Srumshua we have complete know of Mix Promotion. Even if "in the past, no one person or department was responsible for thinking through the communication roles of the various promotion tools and coordinating the promotion mix(Marketing an introduction, Armstong/Kotler,pg:383)"At chocolate Srumshus devises a great of highly skilled team to help enforce our directions. Chocolate might be everywhere in today market place. Yet we understand how to capture our audience differ from most our compotators and perhaps as other. Companies within the same industry differ greatly in the design of their promotion mixes(383). In this case we, at Chocolate Scrumshus, will design our promise to target very one in any directions. News ads, television, etc…  This is where our “Advertising can reach masses of geographically dispersed buyers at a low cost per exposure, and it enables the seller to repeat a message many times”(383).

Final Project: Marketing Mix Product

Chocolate Srcumchua, to some would be considered another chocolate. Even think it’s just another new item that will soon be forgotten.  However, it’s too soon to judge what the outcome of chocolate Srumchus’s life spands will be. Our promise to our future customers is that we are producing produces that will challenge what chocolate can be a part of something more than just an ordinary chocolate. This is where the experience of Chocolate Srumchus’s will enhance the department store and our customer’s cravings. Chocolate Scrumshus knows that “a company’s product mix has four important dimensions: width, length, depth, and consistency”((Marketing an introduction, Armstong/Kotler, pg 221). Most importantly, it is our customers that is the heart of our product once we flourish. Since we announced we not only would like to be putting our customer’s opinion first, but are aiming towards the communities. The amount of time we will put in our community would not only show we are part of the community but also care for our customers.

Final Project: Target Market Strategy

Knowing that from toddlers to senior citizens love chocolate, its that simple; our target group are about everyone that wants a taste of something different. We are not restricting our clients anything added ingredients such as artifual flavor, health benefits, alcohols,  energy substance, or anything beyond those nature. “Smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits consumers—companies serve specific groups of consumers with offers carefully tailored to their needs. (Marketing an introduction, Armstong/Kotler, pg pg. 192)”  Nevertheless, our target is everyone whom got a trickle in their taste buds. These are the treats between the meals to satisfy our hunger and indulge your cravings.

Final Project: Situation or SWOT Analysis

An important essential to a new business, is to understand ones knowledge with one’s own advantage and disadvantages within the company. Here at Chocolate Scrumchus our dedicated employees are always finding new ways to advance our business along with helpful comments from our customer base integrity.  It begins with creating a  “… SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). (Marketing an introduction, Armstong/Kotler, pg 55)”

“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives.(55)” at Chocolate Scrumchus, we are aware that our chocolate is different from all chocolate product seen in today’s market. We are devoted  to the research and development of our product line and company. We believe we are also going to be a very competitive Firm in the Chocolate community .Not only would we be committed to our company but we will be dedicated in help our community, as well.  “ Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.(55)” Chocolate Scrumchus is will aware that as a strength that our chocolate is different this is also our weakness. It’s in Human nature to be afraid of something new, however we are determine to make a hit with Chocolate Scrumchus, as the new chocolate sensation. Making it difficult for most customers to transition from what they are committed to already. Another factor, would be who be approach our products to the public eye. Advertisement is very important to get ahold of our future customers. “ Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.(55)” As a company, we enjoy innovative ideas for our product and welcome any new product that want to jump on to the fun wagon. Give us opportunities to venture to other companies to create a new chocolate smothered treat. Making it possible for our company to become a Global business within the chocolate world.“ And threats are unfavorable external factors or trends that may present challenges to performance.(55)” Again, the thought of our produce to go downhill, if it does not appeal to the public would damage our chances to thrive and branch out. Knowing there are many Chocolate products out in today’s market doesn’t help us. Yet, we believe this is where our advertising department can inspire potential customers, and customers can refer our products.

Final Project: Objectives

Once a business begins roots a few behavior needs to be put in place. One of the many starter points is to create an objective. Where “marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.  (Marketing an Introduction, Armstrong Kotler, Pg. 107)”  Here at  Chocolate Scrumchus , one of our main objective as a future thriving company is to expand our products to our future and existing customers. To further build a Bound and Strength between  our company and customers, along with the public eye. Our ideas will continue to flourish within the Chocolate community with enjoyable treats. Making a name and company with  Chocolate Scrumchus  delights within the world. We are looking into a longterm commitment with our customers and retailers.  Using out abilities with customer values and customer based. At  Chocolate Scrumchus  we are dedicated to our customers and we’ll always have a relationship with our customers.

Final Project: Business Mission Statement

"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization."  Armstrong/Kotler Marketing: An Introduction for Education Management Corporation, 2 of 5.   At  Chocolate Scrumchus  all of our chocolate are created with comfort. Containing enjoyment and inspiration between our customer and our product.

"Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs." ( Armstong/Kotler, 6 of 43) Our product are smothered  with quality milky chocolate, to have an unforgettable attractions that can’t be ignored.

"Mission statements should be meaningful and specific yet motivating" (Armstong/Kotler, 6 of 43) Therefore, our commitment to creative mixture of flavor is a way for our costumers to indulged with a wonderful and delightful eating experience. 

week 7 EOC: The Pitch

When, was the last time you enjoyed was chocolate was it years ago, a few months ago, or was it sooner than that? Did you like the smoothness in your month or were you waiting for more? Are you interested in something off the wall new? If you want more than just eating chocolate maybe you have found yourself at the right spot and at the right time? Boy do I have news for you, dreamer. If you enjoy eating a mixture of concoction of all different goodies; then you would be interested in smothered milk chocolate topped with crushed peanut on half inch slim Jim, Dorito’s chip, and cheddar popcorn along with peanut m&m. All thrown together in a simple packaged bag of chocolate layered on salty products. Every favor will be different from the crunch of the chocolate Doritio to the chocolate Slim Jim of beef.  It will hit all the taste buds within your tongue and fight against all the craving you’ll be having. Not recommended for everyone but for the adventures and fearless. It’s a great snack for the people on the go to stop a grumbling tummy. The Chocolate Scrumchus will not only help the craving you might have but give you a relax feeling of comfort and relief for your hunger needs. Either on a busy day or even a simple easy day; these Chocolate Scrumchus will indulge you with happiness and with open arms.

The delectable delight of Chocolate Scumchus will only content two package size 1.75 oz  and 8 oz.  1.75 oz for vending machines and snack size for the quality price of $1.25; our 8 oz 5.99, these will be sold in stores. We are exciting to launching this new product to be public, sooner than you can say…Chocolate Scrumchs is coming soon. 

week 6 EOC: Me X 3

As a photographer in society, one of the most important products for me to use are those that will help me with my career. The three most important products I will be using and always willing to purchases will be, a Camera, a Computer, along with Adobe products. Brands are very important to every consumer. For myself, I personally enjoy using APPLE products, Canon DSLR camera, lastly I’d purchase Adobe products.

APPLE iMAC Desktop

Even though I might be able to work with other products in the computer industry such as the iMAC and the Window product. I personally choose Apple product. Not only do they look clean, solid, expensive, and a great media. Their downside is just that, they’re “expensive.” Hope laptop is a different issue, I like purchasing laptops as Window products, plus I am every familiar with window as will. However since the iMAC are beyond easy for me to understand and use for photography; this is an important purchases.

 

CANON DSLR CAMERA

There are many different verity in the camera production industry, yet I choice Canon single lens reflex camera to use. Overall, it a product that I am will formalize with and actually was my first camera brand. In addition, I will be a valued customer for the Canon products. Also I understand the camera and it really easy for to be getting lost with the camera. Not only that, but its never to late to learn something new of your camera.

 

 ADOBE PHOTOSHOP

Photoshop will forever be my best friend. From when I first used Photoshop I was a kid in a candy store. Still to this day I enjoy using my imagination to help me with my images I would take with my camera. It will be a very important tool for me as a photographer. Not only that but there are still a dozen features on Photoshop I am still exploring. The ideas once you understand Photoshop, all possibilities are endless.

 

Therefore, as a individual and a photographer. I would need my iMAC, Canon camera, and Photoshop to be the creative person I am. Also to continue my passion with Photography and my career.