Monday, February 27, 2012

Final Project: Marketing Mix Distribution

At Chocolate Scrumshus, we are devoted to providing our chocolate Srumshus to everyone. Making it a Selective distribution, Where it would allow our company to “.. use of more than one, but fewer than all, of the intermediaries who are willing to carry the company’s products (Marketing an introduction, Armstong/Kotler,pg:324).” Our target group are everyone in the world that would enjoy chocolate with salty products. We only want our customers to enjoy a piece of goodness and happiness. We will not be exclusive to only a minimal amount of an audience.  Which is our goal in later years of our company to expand. As for now we will only distribute only in Arizona, Utah, Navada, and New Mexico.  



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