As mention in Chocolate Scrumshus’ Pitch, we envies our prices to be base of the amount of ounce in the bag. Our addictive Chocolate Scumchus will only content two package size 1.75 oz and 8 oz. 1.75 oz for vending machines and snack size for the quality price of $1.25; our 8 oz 5.99, these will be sold in stores. We are exciting to launching this new product to be public, sooner than you can say…Chocolate Scrumchs is coming soon.” Companies should be very wary of risking their brands’ perceived quality by resorting to deep and frequent price cuts. Some discounting is unavoidable in a tough economy and consumers have come to expect it.(An Introduction to Marketing, Armstrong/Kotler pg 43). “ Chocolate Scrumshus believes the idea of our product is for everyone to enjoy. Our price will be base on where our products are located to continue our integrity. Such as American or in South America, in the future. See as We are only distributing only in the following four states; Arizona, Utah, Navada, and New Mexico. Our price will so far be around the same range as of the four states. Such as “ Insegmented pricing, the company sells a product or service at two or more prices, even though the difference in prices is not based on differences in costs. (An Introduction to Marketing, Armstrong/Kotler, Page 37)”
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