"A mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." Armstrong/Kotler Marketing: An Introduction for Education Management Corporation, 2 of 5. At Chocolate Scrumchus all of our chocolate are created with comfort. Containing enjoyment and inspiration between our customer and our product.
"Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs." ( Armstong/Kotler, 6 of 43) Our product are smothered with quality milky chocolate, to have an unforgettable attractions that can’t be ignored.
"Mission statements should be meaningful and specific yet motivating" (Armstong/Kotler, 6 of 43) Therefore, our commitment to creative mixture of flavor is a way for our costumers to indulged with a wonderful and delightful eating experience.
No comments:
Post a Comment