Monday, February 27, 2012

Final Project: Target Market Strategy

Knowing that from toddlers to senior citizens love chocolate, its that simple; our target group are about everyone that wants a taste of something different. We are not restricting our clients anything added ingredients such as artifual flavor, health benefits, alcohols,  energy substance, or anything beyond those nature. “Smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits consumers—companies serve specific groups of consumers with offers carefully tailored to their needs. (Marketing an introduction, Armstong/Kotler, pg pg. 192)”  Nevertheless, our target is everyone whom got a trickle in their taste buds. These are the treats between the meals to satisfy our hunger and indulge your cravings.

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